North Carolina is a great place to grow. Our family moved here when the growing company I started in Silicon Valley back in 1989 was bought by a faster-growing company here in North Carolina, Red Hat. North Carolina is home to a great community of innovators, and today we are proud to stand with many of them as we unveil what has truly been a community effort.
When I read The Omnivore’s Dilemma in 2006, I realized that the question “what should we eat for dinner?” had life-changing implications. We are what we eat. But as a society, we also decide what we grow, how we grow it, how it comes to market, and at what price. In 1903, commercial seed houses offered 288 varieties of beets; by 1983 the choice is down to 17. From 544 types of cabbage, we’re down to 28. From 307 types of sweet corn, we’re down to 12. Our dinner-time choices are a function of many choices made before we were even born. The Omnivore’s Dilemma teaches that when the question “what can we do?” becomes too limiting, the question of what should we do becomes all the more urgent. And not just when it comes to food.