Creating value when copies are free

Kevin Kelly is a technology, brand, and design maven, not to mention Senior Maverick at WIRED magazine. He is in the process of writing a new book, and he’s collecting his ideas online in an area he calls The Technium. I just read his latest installment, and it reads like a manifesto for The Miraverse. To wit, he asks the question

If reproductions of our best efforts are free, how can we keep going? To put it simply, how does one make money selling free copies?

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